£4,000 a month on the table. I said no. Here's the exact moment on the call that made the decision for me — and what it says about how I actually work.

The honest answer — from someone who runs ads for a living. Saurav · sauravdoesmarketing.com · May 2026 · 6 min read I get this question almost every week now. A founder, a brand manager, or a fellow marketer pulls me aside and asks: ", everyone's using ChatGPT and Gemini to search these days — does Google Ads even make sense anymore?" It's a fair question. And I'm not going to give you the consultant's answer of "it depends." I'm going to give you the real answer — with data

Short answer: Yes, but with eyes open — it's evolving fast, not dying. The Real Concern You're Pointing To 93% of AI Mode queries end without a single click to an external website. And paid CTR for queries with AI Overviews dropped from 19.70% to 6.34% between June 2024 and September 2025. That's a real, measurable hit — especially for informational queries. Digital Applied TeamSearch Influence But Google Isn't Losing Ad Revenue Google Search delivered double-digit revenue gr