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Understanding Meta Attribution Settings (So You Can Trust Your ROAS Again)
Meta's attribution settings quietly inflate reported ROAS. A practitioner's plain guide to 7-day click, 1-day view and all conversions, plus why MER is the more honest number.
saurav soni
9 hours ago4 min read
Meta's Creative Testing Feature: How to Actually Use It (And When Not To)
Meta lets you test up to 7 ad creatives in a single controlled test. Here's how it actually works, when it's worth using, and what most people get wrong about it.
saurav soni
13 hours ago4 min read
Meta Is Now Charging Users for Instagram. Here's What That Means for Your Ads
Meta just launched Instagram Plus — a paid subscription tier with advanced features. As someone running ads on this platform every day, here's what I actually think it means for advertisers.
saurav soni
13 hours ago3 min read
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