I had a call recently with a prospect who was frustrated. Leads were coming in — real ones, legitimate companies, people filling in the form properly. But nothing was converting. No bookings, no sales calls, no revenue. The instinct is always to blame the ads. Change the targeting. Swap the creative. Try a new campaign type. But when I looked at the account, the problem wasn't the ads at all. It was structural. The account was set up in a way that was actively working against

Meta's ASC automates a lot of what media buyers used to do manually. Here's an honest breakdown of when it outperforms manual campaigns — and when it quietly drains budget.

Three dashboards. Three different conversion numbers. Here's exactly why they disagree and which one to use for each type of decision.