Most underperforming Meta ads aren't failing because of targeting or budget — they're failing because of avoidable creative mistakes that quietly tank click-through rate before the algorithm even gets a fair shot to optimize. 1. One image, every placement Uploading a single square image and letting it run across feed, Stories, and Reels means it gets auto-cropped in at least one of those placements, usually cutting off exactly the thing you wanted people to see. 2. Text or lo

When you set up a Meta ad, "placements" decide where it physically appears — feed, Stories, Reels, Messenger, in-stream video, and more, across Facebook, Instagram, Messenger, WhatsApp, and Audience Network. Understanding each one is the first step before you even think about customizing creative for it. Facebook placements Feed — the main scrollable home and profile feed Stories — full-screen vertical, disappears after viewing window Reels — short-form vertical video In-stre

One of the most-asked questions in Meta Ads is simply: what size should my image or video actually be? Here's a practical reference so you're not guessing every time you set up a new ad. Feed (Facebook and Instagram) Square (1:1) — safest all-around choice for feed Vertical (4:5) — takes up more screen space, generally higher engagement than square Stories and Reels Vertical (9:16) — full-screen, required for Stories and Reels to avoid cropping Keep key text and logos within