A prospect I spoke to a year ago just became a client. Not because of a follow-up sequence or a retargeting ad. Here's the real reason — and what it taught me about how this work actually grows.

£4,000 a month on the table. I said no. Here's the exact moment on the call that made the decision for me — and what it says about how I actually work.

The honest answer — from someone who runs ads for a living. Saurav · sauravdoesmarketing.com · May 2026 · 6 min read I get this question almost every week now. A founder, a brand manager, or a fellow marketer pulls me aside and asks: ", everyone's using ChatGPT and Gemini to search these days — does Google Ads even make sense anymore?" It's a fair question. And I'm not going to give you the consultant's answer of "it depends." I'm going to give you the real answer — with data