So you're setting up a campaign on Meta and you hit the bid strategy dropdown. Three options stare back at you: Highest Volume, Cost per result goal, Bid cap. If you've ever just picked one and hoped for the best, this post is for you. I see this question come up constantly — and there's a very common mistake that comes with it. That error message that says "Param bid_amount must be a number greater than or equal to 1"? That shows up when someone selects Cost per result goal

I've been burning out for the last couple of weeks. Not the dramatic kind where you can't get out of bed. The slow kind. Where you're still working 14-16 hours a day but you feel nothing. Where you keep pushing because that's just what you do, until one day you realize the pushing itself is the problem. I started understanding it only recently. Talking to a few founder friends. Watching some reels that made me feel seen. Sitting with the discomfort long enough to actually ask

Meta's attribution settings quietly inflate reported ROAS. A practitioner's plain guide to 7-day click, 1-day view and all conversions, plus why MER is the more honest number.