You've probably noticed it — your feed is filled with 6, 10, 15-second ads. Brands are ditching the 30-second spiels for bite-sized content. Here's the performance marketing truth: it's not just about attention spans. It's about gaming the algorithm. The Algorithm Rewards Completion Rate Here's what most people miss: platforms like Meta, TikTok, and YouTube measure how much of your ad people actually watch. A 10-second ad with 80% completion rate absolutely destroys a 30-seco

So I was watching Nikhil Kamath's podcast the other day, and I couldn't help but notice the shoes he was wearing. You know that feeling when you see something and can just tell it's quality? Even through a screen. I searched it up— Cuero . And honestly, my marketer brain went straight into analysis mode. My immediate thought? If they've reached someone like Nikhil Kamath, they're probably crushing it with performance marketing. Lakhs on ad spend. Scaling hard. Content machine

How to turn influencer marketing from a vanity metric game into a profit-driving machine Let's Cut Through the Noise You're scrolling through Instagram and see another D2C brand bragging about their "viral" influencer campaign. Great engagement, thousands of likes, beautiful content. But when you check their revenue? Cricket sounds. Here's the truth most Indian D2C founders are learning the hard way: influencer marketing without performance tracking is just expensive brand aw