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Saurav does marketing
I Learned Something Today
I was on a call today, pitching a client. And I came up with this idea. In my head, it was brilliant. I was so into it, I couldn't see beyond it. Until the client made me realize it was a bullshit idea. And for a few seconds, I just sat there. Shocked. Not because the idea was bad. But because I realized what I was doing. I was trying so hard to sell that I stopped paying attention to what actually made sense. And that's when it hit me: People who pay don't have time to talk
saurav soni
Nov 10, 20252 min read
The Day a Bespoke Shoe Brand Reminded Me Why I Became a Marketer
So I was watching Nikhil Kamath's podcast the other day, and I couldn't help but notice the shoes he was wearing. You know that feeling when you see something and can just tell it's quality? Even through a screen. I searched it up— Cuero . And honestly, my marketer brain went straight into analysis mode. My immediate thought? If they've reached someone like Nikhil Kamath, they're probably crushing it with performance marketing. Lakhs on ad spend. Scaling hard. Content machine
saurav soni
Oct 31, 20253 min read
Why you should not do performance marketing?
Why ads wont solve everything for you. Most brands today treat performance marketing like oxygen.They believe ads are the only way to...
saurav soni
Oct 2, 20252 min read


5 Podcasts Every D2C Founder Should Watch in 2026
Running a D2C brand in 2025 is no small feat. Between rising customer acquisition costs, fickle consumer behavior, and the constant...
saurav soni
Oct 2, 20253 min read
India, Capitalism, and the Global Tug-of-War: Notes from Nikhil Kamath’s Podcast with Ruchir Sharma
I recently tuned into an episode of WTF is with Nikhil Kamath , where Nikhil sat down with the writer and global investor Ruchir Sharma ....
saurav soni
Sep 19, 20254 min read
How GIDC’s Factories Opened My Eyes: Why Indian Manufacturing Could Grow 10x with Better Documentation and Digital Marketing
Last week, I stepped deep into GRDC’s industrial heart. For five days, I met factory founders, joined their working lunches, observed...
saurav soni
Aug 16, 20254 min read


Why I Decided to Focus Solely on Saurav Does Marketing
Why did I choose Saurav Does Marketing? It’s simple—freedom, impact, and authenticity. I wanted a platform that reflects who I am and how.
saurav soni
Feb 27, 20252 min read
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