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I'm not the marketer who sends you a deck. I'm the one who fixes it.

I'm not the marketer who sends you a deck. I'm the one who fixes it.

Most people who hire me come from one of two places: they've been burned by an agency that over-promised, or they're doing everything themselves and finally hit a wall.

I've been doing this long enough to know that most ad accounts have the same 6–8 problems. The sad part? They're fixable. Most campaigns fail not because the market is wrong or the product is bad — they fail because of sloppy structure, no real strategy, and nobody actually watching the numbers.

I audited 10 Google Ads accounts last month. Every single one had the same problems. I wrote about it because I was honestly a little shocked.

I write about this on this blog. Real campaigns, real mistakes, real numbers. Not polished case studies where everything worked perfectly — the messy version, where I show you what I actually found and what I did about it.

What I actually do

  • Run and manage Meta and Google Ads campaigns end to end

  • Audit existing accounts and tell you exactly what's broken — and why

  • Build campaign structures that scale without falling apart

  • Fix lead generation campaigns that are bringing the wrong people

  • Work directly with you — no account managers, no hand-offs

Numbers, since you're wondering

€10,000+ in monthly Meta ad budgets managed. 10+ ad accounts audited in the last few months. And zero cookie-cutter strategies — every account gets a real, fresh look.

I work best with

Businesses that have something working and want to push harder. Or businesses that are frustrated because nothing is working and want someone to be honest about why.

  • D2C brands

  • Lead generation businesses

  • Shopify stores

  • Small and mid-sized businesses

  • Founders running their own ads

  • UK and EU markets

Why I write here

Because most marketing content online is either too vague to be useful or too polished to be real. I want this blog to be the thing I wish I had when I was figuring this out — honest breakdowns, real account audits, and the thinking behind every decision.

If something I write makes you think "wait, that's exactly what's happening in my account" — that's the point. And if you want help actually fixing it, that's what the call is for.

Let's look at your account together.

Free 30-minute call. I'll tell you what I see, what's fixable, and whether I'm the right person to help. No pitch. No pressure. Just an honest look.

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