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Meta Ads
Campaigns, ad sets, budgets, learning phase, creative strategy β what actually works when you're spending real money on Facebook and Instagram.
What Actually Is a Campaign on Meta Ads (And Why Most People Think About It Wrong)
I get asked this a lot, literally from founders, in-house marketers, and even people who've been running ads for a while. What is a campaign? What's the difference between a campaign and an ad set? And how do you even come up with a campaign idea in the first place? So let's talk about it properly β not just the technical definitions from the Meta Business Manager help docs, but how you actually think about campaigns when you're running real accounts with real money on the li
saurav soni
2 days ago5 min read
Why Your Meta Ads Are Stuck in Learning Phase β And Why Fixing It Is Not What You Think
Most people running Meta ads have heard about the 50 events rule. Most of them are applying it wrong. Here's what's actually going on and how to get your campaigns out of learning phase properly.
saurav soni
3 days ago4 min read
How AI Changed the Way I Build Meta Ad Campaigns for B2B Clients
AI hasn't replaced the strategic thinking behind Meta campaigns β it's made every part of the build faster, more consistent, and better informed by data. Here's exactly what changed.
saurav soni
4 days ago4 min read
How I Use AI to Manage Google and Meta Ad Accounts Better Than Most Teams Do Manually
I use AI every day to run client ad accounts faster, more accurately, and with better results than a traditional team setup. Here's exactly what that looks like in practice.
saurav soni
5 days ago4 min read
Why Your Meta Ads Are Spending But Not Delivering (And What to Actually Fix)
I had a call recently with a prospect who was frustrated. Leads were coming in β real ones, legitimate companies, people filling in the form properly. But nothing was converting. No bookings, no sales calls, no revenue. The instinct is always to blame the ads. Change the targeting. Swap the creative. Try a new campaign type. But when I looked at the account, the problem wasn't the ads at all. It was structural. The account was set up in a way that was actively working against
saurav soni
Jun 93 min read
Advantage+ Shopping Campaigns for Shopify: When It Works, When It Doesn't β 2026
Meta's ASC automates a lot of what media buyers used to do manually. Here's an honest breakdown of when it outperforms manual campaigns β and when it quietly drains budget.
saurav soni
Jun 83 min read
Shopify vs Meta Ads Manager vs GA4: Why Your Numbers Never Match (And Which One to Trust) β 2026
Three dashboards. Three different conversion numbers. Here's exactly why they disagree and which one to use for each type of decision.
saurav soni
Jun 83 min read
Why Your Meta Campaigns Are Stuck in Learning Phase (And How to Fix It for Shopify Brands) β 2026
If you're selling high-ticket products on Shopify and running Meta ads, chances are your campaigns are stuck in learning phase β and the fix isn't what most guides tell you.
saurav soni
Jun 84 min read
JioHotstar Ads vs Meta vs Google: Which Should Indian D2C Brands Prioritise in 2026?
By Saurav | sauravdoesmarketing.com Every D2C founder I talk to is asking the same question: Meta CPMs keep rising, Google is getting more expensive, and everyone's talking about OTT. So where should the money actually go? Here's an honest breakdown β not the "use all channels" non-answer, but what actually makes sense based on where each platform sits in the funnel and what it costs to be there. The State of Meta and Google Right Now Meta CPMs for D2C brands in India rose 22
saurav soni
May 203 min read
IPL Advertising on JioHotstar: Is It Worth It for D2C Brands?
By Saurav | sauravdoesmarketing.com IPL on JioHotstar is India's biggest advertising event of the year. Over 600 million viewers. 74 matches. Brands spending crores to get 10 seconds of attention. But is IPL advertising actually worth it for a D2C brand β or is it a vanity play that only makes sense for Tata, Havells, and Google? Here's a clear-eyed breakdown. The Scale Is Genuinely Unmatched The India vs Pakistan match at the 2025 Champions Trophy drew 611 million views on J
saurav soni
May 203 min read
JioHotstar's Self-Serve Ads Platform: What Indian Brands Need to Know in 2026
By Saurav | sauravdoesmarketing.com For years, advertising on JioHotstar (formerly Disney+ Hotstar) required going through a media sales team, negotiating contracts, committing to large budgets, and waiting weeks to launch. It was enterprise advertising β accessible to Tata, not to a growing D2C brand doing βΉ50L/month in revenue. That changed in 2026. JioHotstar launched a self-serve advertising platform β and it's a bigger deal than most Indian brands have realised. What the
saurav soni
May 203 min read
JioHotstar Advertising Cost: What Brands Actually Need to Know.
By Saurav | sauravdoesmarketing.com If you've been running Meta and Google Ads for a while, you already know the pain: rising CPMs, shrinking ROAS, and an audience that's been retargeted to death. JioHotstar is worth paying attention to β not as a replacement, but as a new front to reach buyers before they're exhausted by your Instagram ads. Here's what you need to know before spending a rupee. Why JioHotstar, and Why Now The platform crossed 300 million subscribers after the
saurav soni
May 203 min read
Meta Ads AI Connectors: Claude new update for performance marketing - Meta ads
You already know what MCP is. You've probably seen the April 29 announcement. You might have even set it up. This isn't an explainer for beginners. This is for marketing managers who run Meta campaigns professionally and want to know: does this actually change how I work, or is it another AI feature I'll stop using in two weeks? My honest answer: it changes specific parts of your workflow significantly. The strategic parts β creative direction, audience intuition, offer posit
saurav soni
May 166 min read
How Many Ad Creatives You Should Make for Meta Ads (And How I Do It)
One of the biggest mistakes in Meta ads campaigns is running the same creatives for too long. Performance drops.Costs increase.Leads become worse. Not because the campaign is bad β but because the creative stopped working . In most cases, creative is the biggest driver of performance in paid ads . How Many Creatives I Make Every Month For most lead generation campaigns , I aim to produce 15β30 ad creatives every month . This usually looks like: 4β6 new creatives every week M
saurav soni
Mar 173 min read
How I Manage a β¬10,000/Month Meta Ads Budget for Lead Generation
When running lead generation campaigns on Meta , many advertisers make the mistake of putting the entire budget into one campaign and hoping the algorithm finds the right leads. That usually leads to low-quality leads and higher cost per lead . A better approach is to structure the budget across different campaign objectives and audience stages , so the system learns faster and the leads improve over time. Hereβs how I usually manage a β¬10,000 monthly lead generation budget .
saurav soni
Mar 173 min read
How to Create High-Converting Forms for Meta Ads (Simple Guide) : Instant form on Meta ads
Many businesses run lead generation ads on Meta , but the real problem is not the ads β itβs the form . Long questions.Confusing sentences.Too many fields. People open the formβ¦ and then leave. If you want better lead quality and lower cost per lead , your form needs to be simple, fast to read, and easy to answer . Hereβs a simple way to build forms that actually convert. 1. Keep Questions Short and Easy to Scan When someone opens a form from a Meta ad, they are usually on th
saurav soni
Mar 173 min read
Why Your Facebook Ads Stopped Working in 2026: The Meta Andromeda Update Explained
Your Facebook ads were working. Then, almost overnight, they weren't. CPA doubled. ROAS dropped. Leads dried up. You didn't change anything β but everything changed. If this happened to you in 2025 or 2026, there's a very good chance the Meta Andromeda update is the reason. What Is the Meta Andromeda Update? Andromeda is the name for Meta's fundamental rebuild of its ad delivery and ranking system β the engine that decides which ads to show to which people, and in what order.
saurav soni
Oct 15, 20253 min read
Why Are Facebook Ads So Expensive in India in 2026? (Causes + Fixes)
Two years ago you could get a lead for βΉ80. Same campaign, same product, same audience β today it costs βΉ180. You haven't changed anything. But Meta has. Here's exactly what's driving up Facebook ad costs in India in 2026 β and what you can actually do about it. Why Facebook Ads Are Getting More Expensive in India More advertisers, same supply of attention This is the core driver. The number of Indian businesses running Meta ads has grown dramatically since 2020 β from large
saurav soni
Oct 5, 20253 min read
Meta AI Tracking Your Chats for Ads in 2026: What Indian Marketers Must Know
Introduction Breaking: Meta's December 16 update affects Indian advertisers (EU excluded, but India included) Why Indian D2C brands and...
saurav soni
Oct 5, 20251 min read
Meta AI Using Your Conversations for Ads in 2026: What Marketers Need to Know
Introduction Breaking news: Meta announced October 1st that AI conversations will personalize ads starting December 16, 2025 Why this...
saurav soni
Oct 5, 20251 min read
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