I get asked this a lot, literally from founders, in-house marketers, and even people who've been running ads for a while. What is a campaign? What's the difference between a campaign and an ad set? And how do you even come up with a campaign idea in the first place? So let's talk about it properly — not just the technical definitions from the Meta Business Manager help docs, but how you actually think about campaigns when you're running real accounts with real money on the li

Most people running Meta ads have heard about the 50 events rule. Most of them are applying it wrong. Here's what's actually going on and how to get your campaigns out of learning phase properly.

AI hasn't replaced the strategic thinking behind Meta campaigns — it's made every part of the build faster, more consistent, and better informed by data. Here's exactly what changed.

I use AI every day to run client ad accounts faster, more accurately, and with better results than a traditional team setup. Here's exactly what that looks like in practice.

I had a call recently with a prospect who was frustrated. Leads were coming in — real ones, legitimate companies, people filling in the form properly. But nothing was converting. No bookings, no sales calls, no revenue. The instinct is always to blame the ads. Change the targeting. Swap the creative. Try a new campaign type. But when I looked at the account, the problem wasn't the ads at all. It was structural. The account was set up in a way that was actively working against

Meta's ASC automates a lot of what media buyers used to do manually. Here's an honest breakdown of when it outperforms manual campaigns — and when it quietly drains budget.

Three dashboards. Three different conversion numbers. Here's exactly why they disagree and which one to use for each type of decision.

If you're selling high-ticket products on Shopify and running Meta ads, chances are your campaigns are stuck in learning phase — and the fix isn't what most guides tell you.

By Saurav | sauravdoesmarketing.com Every D2C founder I talk to is asking the same question: Meta CPMs keep rising, Google is getting more expensive, and everyone's talking about OTT. So where should the money actually go? Here's an honest breakdown — not the "use all channels" non-answer, but what actually makes sense based on where each platform sits in the funnel and what it costs to be there. The State of Meta and Google Right Now Meta CPMs for D2C brands in India rose 22

By Saurav | sauravdoesmarketing.com IPL on JioHotstar is India's biggest advertising event of the year. Over 600 million viewers. 74 matches. Brands spending crores to get 10 seconds of attention. But is IPL advertising actually worth it for a D2C brand — or is it a vanity play that only makes sense for Tata, Havells, and Google? Here's a clear-eyed breakdown. The Scale Is Genuinely Unmatched The India vs Pakistan match at the 2025 Champions Trophy drew 611 million views on J

By Saurav | sauravdoesmarketing.com For years, advertising on JioHotstar (formerly Disney+ Hotstar) required going through a media sales team, negotiating contracts, committing to large budgets, and waiting weeks to launch. It was enterprise advertising — accessible to Tata, not to a growing D2C brand doing ₹50L/month in revenue. That changed in 2026. JioHotstar launched a self-serve advertising platform — and it's a bigger deal than most Indian brands have realised. What the

By Saurav | sauravdoesmarketing.com If you've been running Meta and Google Ads for a while, you already know the pain: rising CPMs, shrinking ROAS, and an audience that's been retargeted to death. JioHotstar is worth paying attention to — not as a replacement, but as a new front to reach buyers before they're exhausted by your Instagram ads. Here's what you need to know before spending a rupee. Why JioHotstar, and Why Now The platform crossed 300 million subscribers after the

You already know what MCP is. You've probably seen the April 29 announcement. You might have even set it up. This isn't an explainer for beginners. This is for marketing managers who run Meta campaigns professionally and want to know: does this actually change how I work, or is it another AI feature I'll stop using in two weeks? My honest answer: it changes specific parts of your workflow significantly. The strategic parts — creative direction, audience intuition, offer posit

One of the biggest mistakes in Meta ads campaigns is running the same creatives for too long. Performance drops.Costs increase.Leads become worse. Not because the campaign is bad — but because the creative stopped working . In most cases, creative is the biggest driver of performance in paid ads . How Many Creatives I Make Every Month For most lead generation campaigns , I aim to produce 15–30 ad creatives every month . This usually looks like: 4–6 new creatives every week M

When running lead generation campaigns on Meta , many advertisers make the mistake of putting the entire budget into one campaign and hoping the algorithm finds the right leads. That usually leads to low-quality leads and higher cost per lead . A better approach is to structure the budget across different campaign objectives and audience stages , so the system learns faster and the leads improve over time. Here’s how I usually manage a €10,000 monthly lead generation budget .

Many businesses run lead generation ads on Meta , but the real problem is not the ads — it’s the form . Long questions.Confusing sentences.Too many fields. People open the form… and then leave. If you want better lead quality and lower cost per lead , your form needs to be simple, fast to read, and easy to answer . Here’s a simple way to build forms that actually convert. 1. Keep Questions Short and Easy to Scan When someone opens a form from a Meta ad, they are usually on th

Your Facebook ads were working. Then, almost overnight, they weren't. CPA doubled. ROAS dropped. Leads dried up. You didn't change anything — but everything changed. If this happened to you in 2025 or 2026, there's a very good chance the Meta Andromeda update is the reason. What Is the Meta Andromeda Update? Andromeda is the name for Meta's fundamental rebuild of its ad delivery and ranking system — the engine that decides which ads to show to which people, and in what order.

Two years ago you could get a lead for ₹80. Same campaign, same product, same audience — today it costs ₹180. You haven't changed anything. But Meta has. Here's exactly what's driving up Facebook ad costs in India in 2026 — and what you can actually do about it. Why Facebook Ads Are Getting More Expensive in India More advertisers, same supply of attention This is the core driver. The number of Indian businesses running Meta ads has grown dramatically since 2020 — from large

Introduction Breaking: Meta's December 16 update affects Indian advertisers (EU excluded, but India included) Why Indian D2C brands and...

Introduction Breaking news: Meta announced October 1st that AI conversations will personalize ads starting December 16, 2025 Why this...