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Paid Ads Strategy
Cross-platform thinking — budgeting, targeting, metrics, and how to build campaigns that grow businesses, not just spend money.
The Brutal Truth About Instagram Followers: Should Your Brand Even Care?
Your competitor has 500,000 Instagram followers. Their latest Reel got 4,000 views. Your performance campaign also reached 4,000 people — and generated ₹25 lakhs from a ₹5 lakh ad spend. So here's the real question: what is an Instagram follower actually worth to your brand? The Uncomfortable Math In 2026, acquiring an Instagram follower through ads costs between ₹15 and ₹80 depending on your niche and targeting. Premium fashion and D2C brands typically pay ₹40 to ₹80 per fol
saurav soni
Oct 27, 20253 min read
Live Shopping & Virtual Appointments for Luxury Brands: The Complete Guide to 10x Your Conversion Rates (Without Wasting Time on Window Shoppers)
Introduction: The $68 Billion Opportunity Most Luxury Brands Are Missing I recently clicked on an ad for Kalki Fashion, a luxury Indian ethnic wear brand, and landed on one of the most impressive experiences I've seen in e-commerce. Right there on the landing page were four options: In-Store Visit, Video Shopping, Live Chat, and Live Shopping . As someone who works with luxury Shopify brands daily, I immediately recognized what they were doing—and why it's brilliant. Here's t
saurav soni
Oct 27, 202510 min read
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