My name is Saurav Soni, and Saurav Does Marketing is where I write about the Meta Ads work I actually do — for anyone who ends up here looking for me, whether you typed my name exactly right or not. What I do I'm a Meta Ads consultant. I run Facebook and Instagram ad campaigns for businesses across the UK and EU, with lead generation as the area I specialize in most. I've been doing this professionally for a few years now, working directly with small teams — usually somewhere