About Saurav Soni — Saurav Does Marketing

My name is Saurav Soni, and Saurav Does Marketing is where I write about the Meta Ads work I actually do — for anyone who ends up here looking for me, whether you typed my name exactly right or not.

What I do

I'm a Meta Ads consultant. I run Facebook and Instagram ad campaigns for businesses across the UK and EU, with lead generation as the area I specialize in most. I've been doing this professionally for a few years now, working directly with small teams — usually somewhere between 2 and 10 people — who need someone who actually understands their business, not a rotating cast of junior account managers.

How I work

• A fixed monthly fee, not a percentage of your ad spend — so there's never an incentive on my end to push you toward spending more than the account actually needs

• You own your ad account, your pixel, and your billing throughout — I work through granted access, never the other way around

• Real involvement beyond just the ads themselves — feedback on landing pages and offers, not campaigns running in isolation from what they're pointing to

• Weekly calls, regular reporting, and honest timelines — I tell clients upfront that the first 30 days is a slow, data-gathering start, not a sprint

Why this blog exists

Most of what's published here is genuinely researched — real data, real search behavior, honest handling of the parts where sources disagree with each other. I'd rather write something useful and slightly less flashy than something confident-sounding and wrong.

If you're weighing up whether to bring someone in for your Meta ads, here's what that actually costs,

If you've found this page looking for Saurav Soni, Sourav Soni, or Saurav Does Marketing — you're in the right place.