A prospect I spoke to a year ago just became a client. Not because of a follow-up sequence or a retargeting ad. Here's the real reason — and what it taught me about how this work actually grows.

£4,000 a month on the table. I said no. Here's the exact moment on the call that made the decision for me — and what it says about how I actually work.

I was on a call today, pitching a client. And I came up with this idea. In my head, it was brilliant. I was so into it, I couldn't see beyond it. Until the client made me realize it was a bullshit idea. And for a few seconds, I just sat there. Shocked. Not because the idea was bad. But because I realized what I was doing. I was trying so hard to sell that I stopped paying attention to what actually made sense. And that's when it hit me: People who pay don't have time to talk

So I was watching Nikhil Kamath's podcast the other day, and I couldn't help but notice the shoes he was wearing. You know that feeling when you see something and can just tell it's quality? Even through a screen. I searched it up— Cuero . And honestly, my marketer brain went straight into analysis mode. My immediate thought? If they've reached someone like Nikhil Kamath, they're probably crushing it with performance marketing. Lakhs on ad spend. Scaling hard. Content machine

Why ads wont solve everything for you. Most brands today treat performance marketing like oxygen.They believe ads are the only way to...

Running a D2C brand in 2025 is no small feat. Between rising customer acquisition costs, fickle consumer behavior, and the constant...

I recently tuned into an episode of WTF is with Nikhil Kamath , where Nikhil sat down with the writer and global investor Ruchir Sharma ....

Last week, I stepped deep into GRDC’s industrial heart. For five days, I met factory founders, joined their working lunches, observed...

Welcome to 2025, where marketing isn’t what it used to be . Facebook ad hacks? Fizzling. Cheap clicks? Gone. Customer loyalty? As fragile...

Not every business gets to sell sneakers, sunglasses, or tech gadgets.Some of us sell the quiet , useful , and uncool stuff — like...

Let’s cut the fluff. Yes, customers game discounts.Yes, brands fall for it. But if both sides know the discount is a trick…Why are we...

Luxury isn’t just about high-end logos or household names. The true essence of luxury brands lies in craftsmanship, exclusivity,...

Luxury isn’t just about a high price tag—it’s about perception, storytelling, exclusivity, and emotional appeal.

Why did I choose Saurav Does Marketing? It’s simple—freedom, impact, and authenticity. I wanted a platform that reflects who I am and how.

It was a Tuesday evening, and I was sitting with a client who was frustrated. Their previous marketing campaigns had drained their...

In today’s world of marketing, the buzzwords are everywhere – copywriting , great designs , and videos . Scroll through LinkedIn,...

In today’s hyper-competitive business landscape, the pressure to say ‘Yes’ to every opportunity is overwhelming. Whether it’s taking on...