A prospect I spoke to a year ago just became a client. Not because of a follow-up sequence or a retargeting ad. Here's the real reason — and what it taught me about how this work actually grows.

£4,000 a month on the table. I said no. Here's the exact moment on the call that made the decision for me — and what it says about how I actually work.

I was on a call today, pitching a client. And I came up with this idea. In my head, it was brilliant. I was so into it, I couldn't see beyond it. Until the client made me realize it was a bullshit idea. And for a few seconds, I just sat there. Shocked. Not because the idea was bad. But because I realized what I was doing. I was trying so hard to sell that I stopped paying attention to what actually made sense. And that's when it hit me: People who pay don't have time to talk

So I was watching Nikhil Kamath's podcast the other day, and I couldn't help but notice the shoes he was wearing. You know that feeling when you see something and can just tell it's quality? Even through a screen. I searched it up—Cuero. And honestly, my marketer brain went straight into analysis mode. My immediate thought? If they've reached someone like Nikhil Kamath, they're probably crushing it with performance marketing. Lakhs on ad spend. Scaling hard. Content machine o

Performance marketing isn't for everyone. Before you spend a rupee on ads, read this honest breakdown of when it works and when it will just drain your budget.

Marketing is changing faster than most founders can keep up with. Here's what to actually focus on — and what to stop wasting time on.

Out of sight is out of mind — especially in paid ads. Here's a practical guide to staying relevant to your audience without burning your budget.

Running a discount every time sales slow down is a trap. Here's why discounts erode your brand and what to do instead.

Why did I choose Saurav Does Marketing? It’s simple—freedom, impact, and authenticity. I wanted a platform that reflects who I am and how.

Performance marketing isn't about big budgets — it's about making every rupee accountable. Here's how I started thinking about paid ads the right way.

Great creative means nothing if nobody sees it. The real edge in marketing isn't what you make — it's how you distribute it.

Saying no to bad-fit clients isn't just healthy — it's a growth strategy. Here's why the best businesses turn down more than they take on.