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AI & Marketing
How AI tools, agents, and protocols like MCP are changing marketing work.
Meta's Official Ads MCP: What It Actually Lets You Do (and What It Doesn't)
On April 29, 2026, Meta shipped something that quietly changes how a small business could run its own ads: an official MCP server for Meta Ads, plus a companion command-line tool. For the first time, an AI assistant can become a sanctioned, direct client of a live ad account — not a third-party workaround, but something Meta itself built and stands behind. What MCP means here, quickly MCP is the open standard that lets an AI assistant connect straight to a tool's real data in
saurav soni
16 hours ago3 min read
What Is MCP, and Why Should Marketers Actually Care?
Most explanations of MCP read like they were written for engineers, and most marketers understandably skip past them. This one's written from actually using it — this exact blog and its research pipeline have been built partly through MCP connections over the past few weeks — so the point here is what it changes in practice, not the protocol spec. The plain-English version MCP — Model Context Protocol — is a standard way for an AI assistant to plug directly into other tools a
saurav soni
17 hours ago3 min read
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