Every time I sit down to audit a Google Ads account for a UK small business, I tell myself this one might be different. Maybe this one has clean conversion tracking. Maybe the search terms report is actually being reviewed. Maybe someone checked the location settings before going live. It never is different. Not really. I've audited accounts spending anywhere from £500 to £8,000 a month and the same problems show up so reliably I could write this post from memory. Which is ki

A step-by-step guide to using Claude to find the biggest problems in your Google Ads account fast — the same process a consultant uses on every new account.

High cost per lead on Google Ads is almost always fixable. Here's how to diagnose exactly what's causing it — and the changes that move the needle fastest.

Three dashboards. Three different conversion numbers. Here's exactly why they disagree and which one to use for each type of decision.

The honest answer — from someone who runs ads for a living. Saurav · sauravdoesmarketing.com · May 2026 · 6 min read I get this question almost every week now. A founder, a brand manager, or a fellow marketer pulls me aside and asks: ", everyone's using ChatGPT and Gemini to search these days — does Google Ads even make sense anymore?" It's a fair question. And I'm not going to give you the consultant's answer of "it depends." I'm going to give you the real answer — with data

Short answer: Yes, but with eyes open — it's evolving fast, not dying. The Real Concern You're Pointing To 93% of AI Mode queries end without a single click to an external website. And paid CTR for queries with AI Overviews dropped from 19.70% to 6.34% between June 2024 and September 2025. That's a real, measurable hit — especially for informational queries. Digital Applied TeamSearch Influence But Google Isn't Losing Ad Revenue Google Search delivered double-digit revenue gr

Most marketers open Ads Manager first.I open Google Trends. Before I write a single ad copy.Before I decide targeting.Before I say yes to a client.Before I even believe the product has demand. I want to know one thing: Are people actually searching for this? Because marketing cannot create gravity out of thin air. It can amplify momentum. It can redirect attention. But if nobody cares, no amount of “high-converting creatives” will save the campaign. That’s why Google Trends h

Alright, so Meta has officially rolled out this new GA4 integration inside Events Manager. Sounds fancy, right? But let’s be honest… even...

Choosing the right advertising platform is a big decision for any business. Meta Ads (on Facebook and Instagram) and Google Ads are two...