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Google Ads
Account audits, CPL reduction, search vs Performance Max, and honest takes on Google Ads from someone who reviews accounts every week.
I Audited 10 UK Small Business Google Ads Accounts. Here's What I Found in Every Single One.
Every time I sit down to audit a Google Ads account for a UK small business, I tell myself this one might be different. Maybe this one has clean conversion tracking. Maybe the search terms report is actually being reviewed. Maybe someone checked the location settings before going live. It never is different. Not really. I've audited accounts spending anywhere from £500 to £8,000 a month and the same problems show up so reliably I could write this post from memory. Which is ki
saurav soni
14 hours ago3 min read
How to Use Claude to Audit Your Google Ads Account in 30 Minutes
A step-by-step guide to using Claude to find the biggest problems in your Google Ads account fast — the same process a consultant uses on every new account.
saurav soni
3 days ago3 min read
How to Bring Your Google Ads CPL Down to Where It Should Be
High cost per lead on Google Ads is almost always fixable. Here's how to diagnose exactly what's causing it — and the changes that move the needle fastest.
saurav soni
6 days ago4 min read
Shopify vs Meta Ads Manager vs GA4: Why Your Numbers Never Match (And Which One to Trust) — 2026
Three dashboards. Three different conversion numbers. Here's exactly why they disagree and which one to use for each type of decision.
saurav soni
Jun 83 min read
Does Google Ads Still Make Sense When Everyone's Searching on AI?
The honest answer — from someone who runs ads for a living. Saurav · sauravdoesmarketing.com · May 2026 · 6 min read I get this question almost every week now. A founder, a brand manager, or a fellow marketer pulls me aside and asks: ", everyone's using ChatGPT and Gemini to search these days — does Google Ads even make sense anymore?" It's a fair question. And I'm not going to give you the consultant's answer of "it depends." I'm going to give you the real answer — with data
saurav soni
May 303 min read
Should You Still Run Google Ads in 2026?
Short answer: Yes, but with eyes open — it's evolving fast, not dying. The Real Concern You're Pointing To 93% of AI Mode queries end without a single click to an external website. And paid CTR for queries with AI Overviews dropped from 19.70% to 6.34% between June 2024 and September 2025. That's a real, measurable hit — especially for informational queries. Digital Applied TeamSearch Influence But Google Isn't Losing Ad Revenue Google Search delivered double-digit revenue gr
saurav soni
May 301 min read
Why I Check Google Trends Before Working on Any Brand, Product, or Campaign
Most marketers open Ads Manager first.I open Google Trends. Before I write a single ad copy.Before I decide targeting.Before I say yes to a client.Before I even believe the product has demand. I want to know one thing: Are people actually searching for this? Because marketing cannot create gravity out of thin air. It can amplify momentum. It can redirect attention. But if nobody cares, no amount of “high-converting creatives” will save the campaign. That’s why Google Trends h
saurav soni
May 174 min read
GA4 x Meta Events Manager: Worth It? Maybe. Confusing? Definitely.
Alright, so Meta has officially rolled out this new GA4 integration inside Events Manager. Sounds fancy, right? But let’s be honest… even...
saurav soni
May 4, 20253 min read
Meta Ads vs Google Ads – Learn which platform is better for your business.
Choosing the right advertising platform is a big decision for any business. Meta Ads (on Facebook and Instagram) and Google Ads are two...
saurav soni
Feb 24, 20253 min read
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