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Google Ads
Google Ads insights for performance marketers. Account audits, CPL reduction, Search vs Performance Max comparisons, and honest takes on what drives ROI — from someone reviewing live accounts every week.
I Audited 10 UK Small Business Google Ads Accounts. Here's What I Found in Every Single One.
Every time I sit down to audit a Google Ads account for a UK small business, I tell myself this one might be different. Maybe this one has clean conversion tracking. Maybe the search terms report is actually being reviewed. Maybe someone checked the location settings before going live. It never is different. Not really. I've audited accounts spending anywhere from £500 to £8,000 a month and the same problems show up so reliably I could write this post from memory. Which is ki
saurav soni
Jun 163 min read
How to Use Claude to Audit Your Google Ads Account in 30 Minutes
A step-by-step guide to using Claude to find the biggest problems in your Google Ads account fast — the same process a consultant uses on every new account.
saurav soni
Jun 133 min read
How to Bring Your Google Ads CPL Down to Where It Should Be
High cost per lead on Google Ads is almost always fixable. Here's how to diagnose exactly what's causing it — and the changes that move the needle fastest.
saurav soni
Jun 104 min read
Shopify vs Meta Ads Manager vs GA4: Why Your Numbers Never Match (And Which One to Trust) — 2026
Three dashboards. Three different conversion numbers. Here's exactly why they disagree and which one to use for each type of decision.
saurav soni
Jun 83 min read
Does Google Ads Still Make Sense When Everyone's Searching on AI?
The honest answer — from someone who runs ads for a living. Saurav · sauravdoesmarketing.com · May 2026 · 6 min read I get this question almost every week now. A founder, a brand manager, or a fellow marketer pulls me aside and asks: ", everyone's using ChatGPT and Gemini to search these days — does Google Ads even make sense anymore?" It's a fair question. And I'm not going to give you the consultant's answer of "it depends." I'm going to give you the real answer — with data
saurav soni
May 303 min read
Should You Still Run Google Ads in 2026?
Short answer: Yes, but with eyes open — it's evolving fast, not dying. The Real Concern You're Pointing To 93% of AI Mode queries end without a single click to an external website. And paid CTR for queries with AI Overviews dropped from 19.70% to 6.34% between June 2024 and September 2025. That's a real, measurable hit — especially for informational queries. Digital Applied TeamSearch Influence But Google Isn't Losing Ad Revenue Google Search delivered double-digit revenue gr
saurav soni
May 301 min read
GA4 x Meta Events Manager: Worth It? Maybe. Confusing? Definitely.
Connecting GA4 with Meta Events Manager sounds powerful. In practice it's messy. Here's an honest take on whether it's worth the headache.
saurav soni
May 4, 20253 min read
Meta Ads vs Google Ads – Learn which platform is better for your business.
Meta or Google? The answer isn't one-size-fits-all. Here's how to think about which platform is right for your business and your goals.
saurav soni
Feb 24, 20253 min read
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