Dental and wellness businesses actually have one of the better setups on Meta right now — real data shows 2.3x higher conversion rates compared to display advertising, and cost-per-lead running roughly 40% lower than Google Ads specifically for dental and cosmetic services. The catch is that 73% of healthcare-adjacent advertisers reported a compliance-related rejection in the past year, almost always from not knowing exactly where the actual lines sit. The good news: dental a