I Learned Something Today

I was on a call today, pitching a client.

And I came up with this idea. In my head, it was brilliant. I was so into it, I couldn't see beyond it.

Until the client made me realize it was a bullshit idea.

And for a few seconds, I just sat there. Shocked.

Not because the idea was bad. But because I realized what I was doing.

I was trying so hard to sell that I stopped paying attention to what actually made sense.

And that's when it hit me:

People who pay don't have time to talk or have a lot of conversation.

People who don't have money to pay talk a lot and do all the bullshit.

Someone who wants to buy would just buy and won't spend time talking.

I've probably known this for a while. But I actually realized it today.

Because here's the thing - when you're pitching hard, when you're trying to convince, when you're falling in love with your own ideas instead of listening... that's when the bullshit starts.

The real buyers? They don't need the song and dance. They have a problem. You have a solution. They're ready. Done.

It's the ones who aren't ready that make you work for it. Make you come up with "creative ideas." Make you pitch harder. Make you talk more.

And in that process, you end up saying stupid shit just to fill the space.

I think the hard selling era is almost over now.

Keep things simple. Keep things direct. Say what you want in life. You will achieve it.

No more trying to convince. No more falling in love with my own pitch. No more bullshit ideas because I'm trying too hard.

Either you're ready or you're not. Either it's a fit or it isn't.

I'm writing this down so I never forget it.

That's it.