saurav soniJun 303 min readI’m Getting 500 Signups. Are Those Leads?” (Not Necessarily, My Friend.)You know what makes me chuckle? When a startup founder triumphantly says: “Bro, we got 500 signups this month! Our lead gen is killing it...
saurav soniJun 303 min readWhat’s the Difference Between a Lead and a Prospect? (And Why Most People Get It Wrong)If you're a founder or marketer in India—especially in B2B—you’ve probably heard these terms thrown around in every sales meeting, agency...
saurav soniJun 273 min readMeta Pixel vs. Conversion API: Why You Need Both for Your Ads in 2025If you’re still relying on Meta Pixel alone to track your conversions in 2025, you might as well be sending your marketing budget to the...