1. Choose the “Engagement” campaign objective—every time. Meta’s ad delivery is goal-based. If you choose “Reach” or “Traffic,” your ad...

Welcome to 2025, where marketing isn’t what it used to be. Facebook ad hacks? Fizzling. Cheap clicks? Gone. Customer loyalty? As fragile...

Remember when all we cared about was ranking on Google? You’d tweak your keywords, build a few backlinks, and hope you hit page one....