If you've seen the word 'Frequency' while checking your Meta (Facebook/Instagram) ad reports, you might wonder: What does frequency mean?...

Let’s cut the fluff. Yes, customers game discounts.Yes, brands fall for it. But if both sides know  the discount is a trick…Why are we...

Running ads and collecting leads isn’t enough anymore. If your inbox is full of: “Hi, just wanted to know what this is about…” “What’s...