Here's a stat that'll make you uncomfortable: Your competitor with 500,000 Instagram followers is getting 4,000 views per Reel. Meanwhile, your performance campaign with the same 4,000 views just generated ₹25 lakhs in revenue from a ₹5 lakh ad spend. So what's going on? And more importantly, should you be spending money to acquire followers at all? The Real Cost of an Instagram Follower (And What You Actually Get) Let's talk numbers. In 2025, acquiring a follower through Ins

Introduction: The $68 Billion Opportunity Most Luxury Brands Are Missing I recently clicked on an ad for Kalki Fashion, a luxury Indian ethnic wear brand, and landed on one of the most impressive experiences I've seen in e-commerce. Right there on the landing page were four options: In-Store Visit, Video Shopping, Live Chat, and Live Shopping . As someone who works with luxury Shopify brands daily, I immediately recognized what they were doing—and why it's brilliant. Here's t

What performance marketers can learn from brands like Banjaran, Good Earth, and Anita Dongre I recently went down a rabbit hole exploring luxury handicraft brands in India—brands like Banjaran that blend art, craftsmanship, and lifestyle into something truly unique. What I discovered isn't just fascinating from a cultural perspective; it's a masterclass in building defensible, profitable luxury brands in the e-commerce era. If you're marketing luxury brands on Shopify (like I