If you've ever wondered why the same 30-second audio clip suddenly appears in every other Reel on your feed, you're not alone. Instagram music trends can make or break your content's performance, but most brands discover them too late—when the trend is already oversaturated. As someone who works with luxury brands on Shopify, I've seen firsthand how the right trending audio can 5x engagement rates while the wrong one (or jumping on trends too late) can make your content invis

Here's what's actually happening with D2C automation in India—the messy, practical truth from brands selling on Shopify. WhatsApp Automation for D2C: Where Every Brand Starts 40% of customer queries are people asking "Where's my order?" That's data from Flowhippo, and that's why WhatsApp automation is where most Indian D2C brands begin. Not because it's sexy, but because answering the same question 50 times a day is exhausting. What Brands Actually Send via WhatsApp Order co

If you're running ads for a premium fashion brand in India—selling sarees at ₹12,000, kurta sets at ₹8,000, or designer jewelry at ₹15,000—you've probably asked yourself: "Is my ROAS actually good?" The answer isn't simple. While that D2C brand selling ₹500 products might boast 5x ROAS, premium fashion operates differently. Let's talk real numbers. The Realistic ROAS Benchmark: 2x to 3.5x (Delivered) For premium fashion brands in India (₹5,000-25,000 AOV), a blended ROAS of 2