I get asked this a lot, literally from founders, in-house marketers, and even people who've been running ads for a while. What is a campaign? What's the difference between a campaign and an ad set? An
Most people running Meta ads have heard about the 50 events rule. Most of them are applying it wrong. Here's what's actually going on and how to get your campaigns out of learning phase properly.
AI hasn't replaced the strategic thinking behind Meta campaigns — it's made every part of the build faster, more consistent, and better informed by data. Here's exactly what changed.
