I've been burning out for the last couple of weeks. Not the dramatic kind where you can't get out of bed. The slow kind. Where you're still working 14-16 hours a day but you feel nothing. Where you keep pushing because that's just what you do, until one day you realize the pushing itself is the problem. I started understanding it only recently. Talking to a few founder friends. Watching some reels that made me feel seen. Sitting with the discomfort long enough to actually ask

Meta's attribution settings quietly inflate reported ROAS. A practitioner's plain guide to 7-day click, 1-day view and all conversions, plus why MER is the more honest number.

Meta lets you test up to 7 ad creatives in a single controlled test. Here's how it actually works, when it's worth using, and what most people get wrong about it.