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Why Your Facebook Ads Stopped Working in 2025: The Meta Andromeda Update Explained for D2C Brands

Last Updated: October 2025 | Reading Time: 12 minutes If your Facebook ads performance dropped suddenly, your CPA doubled overnight, or your ROAS tanked for no apparent reason—you're not alone. Thousands of D2C founders are asking the same question: "Why are my Meta ads not working anymore?" The answer is Meta's Andromeda update, and it completely changed how Instagram ads and Facebook ads work in 2025. What Is the Meta Andromeda Update? (And Why You Should Care) Meta's And

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