Before anything else: Meta only keeps lead data for 90 days from the date someone submits a form. After that window closes, it's permanently deleted — not archived, not recoverable. Whatever method ge
A lead form with a low cost per lead can still be quietly expensive. Meta's push toward frictionless "More Volume" forms has made submitting a lead form so effortless that a real, well-documented patt
The description field is the least visible, most misunderstood field in a Meta ad — it appears below the headline, when it appears at all. A lot of advertisers write it the same way they write primary
