Two Meta Updates You Might Have Missed: Ads-Only Store Locations & Ad Creative Studio

Two smaller but genuinely useful Meta updates landed recently: a new way to set up store locations purely for ads, and a new tool for turning your best-performing ads into fresh creative variations.

Ads-only store locations

If you have location pages enabled for your Facebook Page, you can now create an "Ads-only" store location directly from Meta Business Suite. Unlike a standard location page, an ads-only location is built specifically to power local ad delivery. It can appear in eligible ad placements, but it won't show up on Facebook itself or in Facebook search results.

This is a useful option for businesses that want to run geographically targeted or store-visit ads for a location without creating a full public-facing Page presence for that address, such as a pop-up location, a warehouse, or a smaller satellite site.

Ad Creative Studio

Meta is also launching Ad Creative Studio, a tool built to help advertisers identify their best-performing ads and generate new variations based on what's already working.

• Filter and rank your existing ads by performance metrics to surface your genuine top performers.

• Generate new creative variations based on those winning ads.

• Customize the generated creatives before using them.

• Save and download variations, or send them straight to Ads Manager to launch in new ads.

Ad Creative Studio is currently available by sign-up. If creative testing has been a bottleneck for your account, this is worth requesting access to and trying against a proven top performer.